Google Shopping & Free Listings

GOOGLE MERCHANT API.
SETUP AND DATA FLOWS.

With Google Content API v2.1 deprecated, StoreStory natively utilizes the modern Google Merchant API (v1 / REST) with variant throttling, automatic GTIN fallback (identifier_exists=false), and in-app diagnostics.

The details on this page describe provider-related settings and workflows. Supported operations, data direction, and availability depend on the provider and the current connection implementation.

Google Merchant logo
// 01 CONNECTION DETAIL

Variant Throttling

Eliminates not_inserted database collisions during rapid price and color edits via paced dispatch queues.

// 02 CONNECTION DETAIL

GTIN / EAN Automation

Sets identifier_exists=false programmatically when GTINs or brands are absent on custom products, preventing rejection.

// 03 CONNECTION DETAIL

In-App Diagnostics

Asynchronously queries Merchant Support APIs to surface disapproval notices directly in your StoreStory dashboard.

Google Merchant Specifications

01 / Merchant API v1

Next-generation REST v1 architecture built for modern Google feed compliance.

02 / Identifier Fallback

Automatic assignment of missing barcode attributes for free Google listings.

03 / Provider request handling

Paced batch uploads conforming to Google quota limits.

Connection details for Google Merchant

  • ✓Google Merchant API v1 REST pipeline
  • ✓Asynchronous diagnostics for disapproval notices
  • ✓Automatic identifier-exists evaluation
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